Search Engine Optimization (or SEO) is the systematic process by which an organization gains better search engine visibility over time. This web resource will help organizations understand how to efficiently optimize their websites for search engine rankings...on a nonprofit budget.
Internet users conduct over 625 million searches every day on search engines such as Google, MSN, or Yahoo. Are potential clients, partners, or donors able to find you online?
10 Reasons You Should Be Thinking About SEO
1.Easy – SEO is as easy as writing! Why not increase visibility and traffic to your site when all you have to do is make sure you are using rich content with lots of keywords.
2.Cost Effective – SEO is free! Natural SEO is the most cost effective marketing strategy in the world. SEO is the ultimate DIY way to get greater visibility online.
3.Reliable – Paid advertising only works as long as you have the budget to keep it running. As soon as your budget is gone, your site will disappear from the listing all together.
4.Targeted Traffic - Search engine optimization delivers potential clients, volunteers and donors right to your site. Natural SEO drives visitors that have actually typed in your keywords, which in turn will increase the likelihood of them getting involved.
5.Mission Marketing – It helps you better achieve your mission by making you more visible to potential clients and members. You also don’t spend money on marketing but rather save it for mission-driven programs.
6.Competitive – It keeps you in the competition—without SEO you aren’t even competing in the online market. Today’s nonprofit landscape is more competitive than ever which makes it that much more important for tools like SEO to be implemented correctly.
7.Organic SEO Rules – Search engine users tend to choose the natural search results in rather than paid listings. Figures show for natural (organic) search was 60.8% for Yahoo! and 72.3% for Google. For the more experienced user, the figure increases.
8.Build Better – Learning SEO helps you build a better website which in turn gives your visitor a better experience when they use your site. It is important in outreach to communicate easily and effectively. This helps you help your constituents better.
9.Creativity – If you are good at writing, or have a passion for writing, your website can be the perfect canvas for testing out your skills. You will be amazed by the impact words have on people and just how powerful words can be. The more creative you write, the more chance you have got for someone to link to your website.
10.Fresh – By keeping up on your sites SEO you are also keeping all the content relevant and up-to-date. This is not only useful for increasing traffic but also is a great way to develop conversations with your constituents.